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Welcome To SocialWest!

A different approach to creating buzz and excitement at the start of Canada's largest digital marketing conference.

Our roles
Storyboarding, asset testing and building, stop motion animation, 2D animation, post production.
About project

Welcome To SocialWest!

This animation was shown to attendees at the start of each day, across four of their conferences held throughout Canada. SocialWest was held right here inCalgary!
Given that most SocialNext speakers focused on AI, we intentionally took an opposite approach. Everything was made by hand, with each frame meticulously moved by a human, embodying the human touch that contrasts with the digital topics being discussed.

We focused on 4 central themes that stood out to us while attending these conferences: educate, inspire, connect, and engage.

Project Credits

Directed by: Michael Kohlweg
Written and Produced by: Casey Corneil
Executive Producer: Mary Kapusta